“It is true that biographical readings of the plays are dangerous, unregulated, prone to sentimentalization. It is absurd to cherry-pick passages of poetry written over more than two decades and infer from them a consistent personal attitude. Lines belong in a dramatic context and in the psychological context of the character who utters them and cannot be taken to reflect Shakespeare's views.”

“Argumentation is a human enterprise that is embedded in a larger social and psychological context. This context includes (1) the total psyches of the two persons engaged in dialogue, (2) the relationship between the two persons, (3) the immediate situation in which they find themselves and (4) the larger social, cultural and historical situation surrounding them.”

“He who draws noble delights from sentiments of poetry is a true poet, though he has never written a line in all his life.”

“The frame, the definition, is a type of context. And context, as we said before, determines the meaning of things. There is no such thing as the view from nowhere, or from everywhere for that matter. Our point of view biases our observation, consciously and unconsciously. You cannot understand the view without the point of view.”

“People from context cultures tend to view personal bonds and informal agreements as far more binding than any formal contract. People from content cultures don't believe the deal is finalized until everyone has signed on the dotted line. And therein lies the potential for conflict.”

“There is no pleasure in being "duped" by the text into a helpless viewer, but there is considerable pleasure in selectively viewing the text for points of identification and distance, in controlling one's relationship with the represented characters in the light of one's own social and psychological context.”