“I know many people far more upright and conscientous than I am who disagree, who think nothing of it. I know that vegetarianism runs against mankind's most casual assumptions about the world and our place within it. And I know that factory farming is an economic inevitability, not likely to end anytime soon. But I don't answer to inevitabilities, and neither do you. I don't answer to the economy. I don't answer to tradition and I don't answer to Everyone. For me, it comes down to a question of whether I am a man or just a consumer. Whether to reason or just to rationalize. Whether to heed my conscience or my every craving, to assert my free will or just my will. Whether to side with the powerful and comfortable or with the weak, afflicted, and forgotten.”