“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.”

“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.(p.72)”

“I am not trying to seduce you."I know that. But please, Mrs. Robinson. This is difficult for me.""Why is it," she said"Because I am confused about things. I can't tell what I'm imagining. I can't tell what's real. I can't --""Would you like me to seduce you?""What?""Is that what you're trying to tell me?”

“The other day I woke up to find my girlfriend already gone from the house, and a sticky note on the fridge that said, "I love you." "Oh my God," I thought. "Somebody's obsessed with me, and they kidnapped my girlfriend just to get closer to me.”

“When I want something bad enough, common sense tells me to go and take it--and not get caught.”

“Remember, the most common thing about common sense is how uncommon it is.”