“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share our knowledge with others because we can't readily re-create our listener's state of mind.”

“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17 of 50 states may be proud of her knowledge. But someone who knows 47 may think of herself as not knowing 3 capitals”

“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas.”

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

“Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle”

“Stories should put knowledge into a frame work that is more lifelike.”

“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”