“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”

Chip Heath and Dan Heath

Chip Heath and Dan Heath - “The company wants to sell...” 1

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“Miz Beauty does not speak. You've got to discover her erogenous zones, her favorite subjects of conversation, her sign, all on your own. Meanwhile, Miz Piggy's coming like an express train. She doesn't get it every day. And she's hell-bent to make the most of it. She wants more, more, more.”

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