“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

Chip Heath

Chip Heath - “To make our communications more effective...” 1

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“We spend our lives asking the question, ‘What do people want me to do? Who do they want me to be?’ But this is a betrayal of our inner truth. We should be investing our lives in the pursuit of discovering who we are and what we were created to do.”

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