“We are the Western World. We read, see, think. Left. To. Right. We can't help it...The problem with Top to Bottom is that it's unAmerican. We want to begin in the depths and climb our way upward. But our typographic system argues against this and wins, and images follow suit...What you have to be careful to remember about Big and Small, is that they can extend to infinity in either direction. Consider: Big can always be bigger and Small smaller. The atom is the Universe and vice versa. And they're both identical...Left to Right, Top to Bottom, Big and Small; on a two-dimensional plane, all of these tools rely on a relative truth. Now we come to In Front Of and In Back of, which for us are big, fat lies. Very useful though, and the first of many at your disposal.”

“no matter how big you think your problems are, someone else's problems could always be bigger, which makes yours relatively small!”

“You must always look with both of your eyes and listen with both of your ears. He says this is a very big world and there are many many things you could miss if you are not careful. There are remarkable things all the time, right in front of us, but our eyes have like the clouds over the sun and our lives are paler and poorer if we do not see them for what they are. If nobody speaks of remarkable things, how can they be called remarkable?”

“We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.”

“We know you didn’t make it as a cop. We know you have a small gambling problem and a big drinking problem.” “Actually, it’s vice versa, Mr. Greenwal. But the good news is I don’t smoke. My mother smokes. Now that is a filthy habit.”

“To THINK BIG and to use our talents doesn't mean we won't have difficulties along the way. We will--we all do. If we choose to see the obstacles in our path as barriers, we stop trying. "We can't win," we moan. "They won't let us win.”