“Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.”

“We're all Running People, as the Tarahumara have always known. But the American approach -- ugh. Rotten at its core. It was too artificial and grabby, Vigil believed, too much about getting stuff and getting it now: medals, Nike deals, a cute butt. It wasn't art; it was business, a hard-nosed quid pro quo. No wonder so many people hated running; if you thought it was only a means to an end--an investment in becoming faster, skinnier, richer--then why stick with it if you weren't getting enough quo for your quid?”

“Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.”

“Know why people run marathons? …Because running is rooted in our collective imagination, and our imagination is rooted in running. Language, art, science; space shuttles, Starry Night, intravascular surgery; they all had their roots in our ability to run. Running was the superpower that made us human — which means its a superpower all humans posses.”

“You don't stop running because you get old, you get old because you stop running.”

“We were born to run; we were born because we run.”

“Distance running was revered because it was indispensable; it was the way we survived and thrived and spread across the planet. You ran to eat and to avoid being eaten; you ran to find a mate and impress her, and with her you ran off to start a new life together. You had to love running, or you wouldn't live to love anything else. And like everything else we love-everything we sentimentally call our 'passions' and 'desires'-it's really an encoded ancestral necessity. We were born to run; we were born because we run.”