“Do you know why people are reading more books now than ever before? Because the terrific catastrophe of the war has made them realize that their minds are ill. The world was suffering from all sorts of mental fevers and aches and disorders, and never knew it. Now our mental pangs are only too manifest. We are all reading, hungrily, hastily, trying to find out—after the trouble is over—what was the matter with our minds. ”

“A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!”

“The human mind appears suddenly and inexplicably out of some unknown and unimaginable void. It passes half its known life in the mental chaos of sleep. Even when awake it is a victim of its own ill-adjustment, of disease, of age, of external suggestion, of nature's compulsions; it doubts its own sensations and trusts only in instruments and averages.”

“The world has been printing books for 450 years, and yet gunpowder still has a wider circulation. Never mind! Printer's ink is the greater explosive: it will win.”

“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.”

“Life's a lot different from what people pretend. That's why pretending is fun. I used to think it was some special wickedness of my own that made such queer things happen. Now I'm beginning to guess that everybody's like that.”

“There is indeed a heaven on this earth, a heaven which we inhabit when we read a good book.”