“It's a good thing to turn your mind upside down now and then, like an hour-glass, to let the particles run the other way. ”

“A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!”

“The real purpose of books is to trap the mind into doing its own thinking. ”

“Printer's ink has been running a race against gunpowder these many, many years. Ink is handicapped, in a way, because you can blow up a man with gunpowder in half a second, while it may take twenty years to blow him up with a book. But the gunpowder destroys itself along with its victim, while a book can keep on exploding for centuries.”

“Life's a lot different from what people pretend. That's why pretending is fun. I used to think it was some special wickedness of my own that made such queer things happen. Now I'm beginning to guess that everybody's like that.”

“Between ourselves, there is no such thing, abstractly, as a 'good' book. A book is 'good' only when it meets some human hunger or refutes some human error. ”

“Do you know why people are reading more books now than ever before? Because the terrific catastrophe of the war has made them realize that their minds are ill. The world was suffering from all sorts of mental fevers and aches and disorders, and never knew it. Now our mental pangs are only too manifest. We are all reading, hungrily, hastily, trying to find out—after the trouble is over—what was the matter with our minds. ”