“That's what this country needs -- more books!”

“Do you know why people are reading more books now than ever before? Because the terrific catastrophe of the war has made them realize that their minds are ill. The world was suffering from all sorts of mental fevers and aches and disorders, and never knew it. Now our mental pangs are only too manifest. We are all reading, hungrily, hastily, trying to find out—after the trouble is over—what was the matter with our minds. ”

“Between ourselves, there is no such thing, abstractly, as a 'good' book. A book is 'good' only when it meets some human hunger or refutes some human error. ”

“Life's a lot different from what people pretend. That's why pretending is fun. I used to think it was some special wickedness of my own that made such queer things happen. Now I'm beginning to guess that everybody's like that.”

“When you sell a man a book you don’t sell him just twelve ounces of paper and ink and glue—you sell him a whole new life. Love and friendship and humour and ships at sea by night—there’s all heaven and earth in a book, a real book I mean.”

“A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!”

“There is no mistaking a real book when one meets it. It is like falling in love.”