“The real purpose of books is to trap the mind into doing its own thinking. ”

“There is no mistaking a real book when one meets it. It is like falling in love.”

“There's no mistaking a real book when one meets it. It is like falling in love.”

“The human mind appears suddenly and inexplicably out of some unknown and unimaginable void. It passes half its known life in the mental chaos of sleep. Even when awake it is a victim of its own ill-adjustment, of disease, of age, of external suggestion, of nature's compulsions; it doubts its own sensations and trusts only in instruments and averages.”

“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.”

“A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!”

“When you sell a man a book you don’t sell him just twelve ounces of paper and ink and glue—you sell him a whole new life. Love and friendship and humour and ships at sea by night—there’s all heaven and earth in a book, a real book I mean.”