“The world has been printing books for 450 years, and yet gunpowder still has a wider circulation. Never mind! Printer's ink is the greater explosive: it will win.”

“Printer's ink has been running a race against gunpowder these many, many years. Ink is handicapped, in a way, because you can blow up a man with gunpowder in half a second, while it may take twenty years to blow him up with a book. But the gunpowder destroys itself along with its victim, while a book can keep on exploding for centuries.”

“Do you know why people are reading more books now than ever before? Because the terrific catastrophe of the war has made them realize that their minds are ill. The world was suffering from all sorts of mental fevers and aches and disorders, and never knew it. Now our mental pangs are only too manifest. We are all reading, hungrily, hastily, trying to find out—after the trouble is over—what was the matter with our minds. ”

“Living in a bookshop is like living in a warehouse of explosives. Those shelves are ranked with the most furious combustibles in the world--the brains of men.”

“When you sell a man a book you don’t sell him just twelve ounces of paper and ink and glue—you sell him a whole new life. Love and friendship and humour and ships at sea by night—there’s all heaven and earth in a book, a real book I mean.”

“The real purpose of books is to trap the mind into doing its own thinking. ”

“A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!”