“An illusion has three stages."First there is the setup, in which the nature of what might be attempted at is hinted at, or suggested, or explained. The apparatus is seen. volunteers from the audience sometimes participate in preparation. As the trick is being setup, the magician will make use of every possible use of misdirection."The performance is where the magician's lifetime of practice, and his innate skill as a performer, cojoin to produce the magical display."The third stage is sometimes called the effect, or the prestige, and this is the product of magic. If a rabbit is pulled from a hat, the rabbit, which apparently did not exist before the trick was performed, can be said to be the prestige of that trick.”

“Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course... it probably isn't. The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you won't find it, because of course you're not really looking. You don't really want to know. You want to be fooled. But you wouldn't clap yet. Because making something disappear isn't enough; you have to bring it back. That's why every magic trick has a third act, the hardest part, the part we call "The Prestige".”

“Magicians protect their secrets not because the secrets are large and important, but because they are so small and trivial. The wonderful effects created on stage are often the result of a secret so absurd that the magician would be embarrassed to admit that that was how it was done.”

“A lot of people experience the world with the same incredulity as when a magician pulls a rabbit out of a hat.…We know that the world is not all sleight of hand and deception because we are in it, we are part of it. Actually we are the white rabbit being pulled out of the hat. The only difference beween us and the white rabbit is that the rabbit does not realize it is taking part in a magic trick.”

“Like a stage magician, the con artist misdirects suspicion. While everyone’s watching for him to pull a rabbit out of a hat, he’s actually sawing a girl in half. You think he’s doing one trick when he’s actually doing another. You think that I’m dying, but I’m laughing at you.”

“Not all magic is fireworks and fanfare. Sometimes magic is quiet and sneaks up on you. An illusion is what needs all the bells and whistles to make itself appear grander than it really is, which is just a trick that can be explained.”

“The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you wont find it, because of course you're not really looking. You don't really want to know. You want to be fooled.”