“Because nothing is as perfect as you can imagine it.”

“Because nothing is as good as you can imagine it. No one is as beautiful as she is in your head. Nothing is as exciting as your fantasy.”

“She set them up on a date with their subconscious because nothing is as good as you can imagine it. No one is as beautiful as she is in your head. Nothing is as exciting as your fantasy.”

“The unreal is more powerful than the real. Because nothing is as perfect as you can imagine it. Because its only intangible ideas, concepts, beliefs, fantasies that last. Stone crumbles. Wood rots. People, well, they die. But things as fragile as a thought, a dream, a legend, they can go on and on. If you can change the way people think. The way they see themselves. The way they see the world. You can change the way people live their lives. That's the only lasting thing you can create.”

“A moment is all you can expect from perfection.”

“A moment it the most you can ever expect from perfection”

“Now this is the first rule of fight club: There is nothing a blue collar Nobody in Oregon with a public school education can imagine that a million-billion people haven't already done...”