“For official record, if become bankrupt old retail distribution centers-labeled supermega, so-enlarged foodstuff market- later reincarnate to become worship shrine. First sell food-stuff, next then same structure sell battered furnitures, next now born as gymnasium club, next broker flea markets, only at final end of life...sell religions.”

“Computer business are like fruit market on a Saturday night. If you don't sell it at five o'clock, the price is down tomorrow because the fruit's no good the next day. You'd better sell it now.”

“The first chapter sells the book; the last chapter sells the next book.”

“The first page sells this book. The last page sells your next book.”

“An old market had stood there until I'd been about six years old, when the authorities had renamed it the Olde Market, destroyed it, and built a new market devoted to selling T-shirts and other objects with pictures of the old market. Meanwhile, the people who had operated the little stalls in the old market had gone elsewhere and set up a thing on the edge of town that was now called the New Market even though it was actually the old market.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”