“For official record, if become bankrupt old retail distribution centers-labeled supermega, so-enlarged foodstuff market- later reincarnate to become worship shrine. First sell food-stuff, next then same structure sell battered furnitures, next now born as gymnasium club, next broker flea markets, only at final end of life...sell religions.”

“That’s the American Dream: to make your life into something you can sell.”

“Computer business are like fruit market on a Saturday night. If you don't sell it at five o'clock, the price is down tomorrow because the fruit's no good the next day. You'd better sell it now.”

“For official record, announce instructor, the state requires no epic hero. No strive achieve personal celebrity of spotlight and applause. Lectures instructor, the state desires best ideal perform as mediocre. No gain attention showboat. No buffoon. Best effort so occur average. Suppress climbing ego. Become ordinary. Invisible.”

“The first chapter sells the book; the last chapter sells the next book.”

“Welcome to Fight Club. The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you DO NOT talk about Fight Club! Third rule of Fight Club: if someone yells “stop!”, goes limp, or taps out, the fight is over. Fourth rule: only two guys to a fight. Fifth rule: one fight at a time, fellas. Sixth rule: the fights are bare knuckle. No shirt, no shoes, no weapons. Seventh rule: fights will go on as long as they have to. And the eighth and final rule: if this is your first time at Fight Club, you have to fight.”

“The first page sells this book. The last page sells your next book.”