“you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.”

“Shotgunning anybody in this room would be the moral equivalent of killing a car, a vacuum cleaner, a Barbie doll. Erasing a computer disk. Burning a Book. Probably that goes for killing anybody in the world. We're all such products.”

“We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra...”

“Don't find customers for your products, find products for your customers.”

“Do not be a product of your environment; instead be the creator of the product in your environment”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“Designing a product is designing a relationship.”