“Eve took a bite from the apple, chaos ensued... earth became hell as heaven retreated behind an impenetrable veil.”

“At the end of my dream, Eve put the apple back on the branch. The tree went back into the ground. It became a sapling, which became a seed.”

“[Jesus] is, at the moment, present with us, but hidden behind that invisible veil which keeps heaven and earth apart, and which we pierce in those moments, such as prayer, the sacraments, the reading of scripture, and our work with the poor, when the veil seems particularly thin. But one day the veil will be lifted; earth and heaven will be one; Jesus will be personally present, and every knee shall bow at his name; creation will be renewed; the dead will be raised; and God's new world will at last be in place, full of new prospects and possibilities.”

“Earth is a in-between world touched by both Heaven and Hell. Earth leads directly into Heaven or directly into Hell, affording a choice between the two. The best of life on Earth is a glimpse of Heaven; the worst of life is a glimpse of Hell.”

“...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)”

“Dear me," said Will, and he took another bite of his apple. "Is it because I'm better-looking than you?”