“[T]he category of 'consumer' is now a temporary behavior rather than a permanent identity.”

“Information sharing produces shared awareness among the participants, and collaborative production relies on shared creation, but collective action creates shared responsibility, by tying the user's identity to the identity of the group.”

“Unlike sharing, where the group is mainly an aggregate of participants, cooperating creates group identity.”

“[T]he ways in which the information we give off about our selves, in photos and e-mails and MySpace pages and all the rest of it, has dramatically increased our social visibility and made it easier for us to find each other but also to be scrutinized in public.”

“[F]rom now on, the act of creating and circulating evidence of wrongdoing to more than a few people, even if they all work together, will be seen as a delayed but public act.”

“A firm is successful when the costs of directing employee effort are lower than the potential gain from directing.”

“We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it.”