“We use the word 'organization' to mean both the state of being organized and the groups that do the organizing.”

“[B]ecause the minimum costs of being an organization in the first place are relatively high, certain activities may have some value but not enough to make them worth pursuing in any organized way. New social tools are altering this equation by lowering the costs of coordinating group action.”

“An organization will tend to grow only when the advantages that can be gotten from directing the work of additional employees are less than the transaction costs of managing them.”

“The centrality of group effort to human life means that anything that changes the way groups function will have profound ramifications for everything from commerce and government to media and religion.”

“Tools that provide simple ways of creating groups lead to new groups, [...] and not just more groups but more kinds of groups.”

“Unlike sharing, where the group is mainly an aggregate of participants, cooperating creates group identity.”

“[N]ew technology enables new kinds of group-forming.”