“But the greatest cause of verbicide is the fact that most people are obviously far more anxious to express their approval and disapproval of things than to describe them. Hence the tendency of words to become less descriptive and more evaluative; then become evaluative, while still retaining some hint of the sort of goodness or badness implied; and to end up by being purely evaluative -- useless synonyms for good or for bad.”

“Our evaluations. - All actions may be traced back to evaluations, all evaluations are original or adopted - the latter being by far the most common. Why do we adopt them? From fear - that is to say, we consider it more advisable to pretend they are our own - and accustom ourself to this pretense, so that at length it becomes our own nature. Original evaluation: that is to say, to assess a thing according to the extent to which it pleases or displeases us alone and no one else - something excessively rare! But must our evaluation of another, in which there lies motive for our general availing ourselves of his HIS evaluation, at least not proceed from US, be our OWN determination? Yes, but we arrive at it as children, and rarely learn to change our view; most of us are our whole lives long the fools of the way we acquired in childhood of judging our neighbors (their minds, rank, morality, whether they are exemplary or reprehensible) and of finding it necessary to pay homage to their evaluations.”

“Bad things happen to good people and good things happen to bad people, because if it was the other way around good people would become bad and bad people would become good.”

“Different ‘philosophies’ represent nothing but methods of evaluation, which may lead to empirical mis-evaluation if science and empirical facts are disregarded.”

“When people see some things as beautiful,other things become ugly.When people see some things as good,other things become bad.”

“We fear that evaluating our needs and then carefully choosing partners will reveal that there is no one for us to love. Most of us prefer to have a partner who is lacking than no partner at all. What becomes apparent is that we may be more interested in finding a partner than in knowing love.”