“Magic isn't something you buy in a store”

“They buy things in ready-made stores. But since there are no stores where you can buy friends, people no longer have friends.”

“This is fucking magic, she thought. This isn't some story out of one of Tommy's books. This isn't something you can experiment with in the bathroom. This is not natural, and whatever I am, it isn't natural. A vampire is magic, not science.”

“People who go to Disney who have magic in themselves experience magic there, just as people who go to the grocery store who have magic in themselves experience magic at the grocery store. The principle is simple: fun, joy, and happiness, are something we bring to life, not something life, circumstance, or situation bring to us. There are truly no magic kingdoms, only magic people. Fun, joy and happiness are choices, orientations, approaches, attitudes, a way of living in the world, not the world itself...”

“...this is exactly the kind of store that makes you want to buy a book about a teenage wizard. This is the kind of store that makes you want to be a teenage wizard.”

“I love shopping. There is a little bit of magic found in buying something new. It is instant gratification, a quick fix.”