“People tailor their life stories for particular audiences. The recipient or audience for a story may crucially influence the stories form. Audiences are both social and intrapsychic – we have internalized private audiences.”

“Audiences love both the feeling part (reliving the life) and the thinking part (figuring out the puzzle) of a story. Every good story has both.”

“A brief, well-crafted story that is relevant to your topic is one of the most potent ways to maintain the attention of your audience. But the story must be kind. Benjamin Disraeli said: "Never tell unkind stories." Inconsiderate and insensitive stories do not bring grace to those who hear them, and may actually leave the audience dispirited.”

“It's not so much that I mind listening to her stories. Everybody likes to have an audience - that's why most people have kids, isn't it?”

“It's time we started taking our audiences more seriously, and stop telling them stories they can understand.”

“Change was a constant in Walt Disney’s commitment to tell a story well, to bring it to an audience through the technology of the day, and to push that technology so that rather than controlling the story, it enhanced the story and gave it an opportunity to touch people, to speak to each of them individually, to make it believable.”