“Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.”

“What the caterpillar calls the end, the rest of the world calls a butterfly.”

“When the dust has settled years later, we might ask ourselves, “What was I thinking?” and the answer is usually: You weren’t. Psychologists call that state of deluded madness “narcissistic love.” I call it “my twenties.”

“After he wrote The Paradox of Choice, Schwartz got fervent amens from European governments as well as individual readers for insisting that the management of your focus has become one of decision-laden modernity's major challenges. Many behavioral economists and social psychologists also share his concern about what he calls "the consequences of mis-attention.”

“Yesterday, the president met with a group he calls the coalition of the willing. Or, as the rest of the world calls them, Britain and Spain”

“The easiest way to get brainwashed is to be born. All of the above principles then immediately go into action, a process which social psychologists euphemistically call socialization.”