“Like Rousseau, Hegel appreciated quite early on that in modern commercial societies, individuals' desires and needs were generated by the desires and needs of others. Implanted by advertising, dictated by fashion, and determined by style, individual desire was always socially determined, shaped by the particular contexts in which we live. [..] Hence the need for greater comfort does not exactly arise within you directly; it is suggested to you by those who hope to make a profit from its creation.”

“We may regard totalitarianism as a process of the annihilation of individuality, but, in more fundamental terms, it is the annihilation, first, of those social relationships within which individuality develops. It is not the extermination of individuals that is ultimately desired by totalitarian rulers, for individuals in the largest number are needed by the new order. What is desired is the extermination of those social relationships which, by their autonomous existence, must always constitute a barrier to the achievement of the absolute political community. The individual alone is powerless. Individual will and memory, apart from the reinforcement of associative tradition, are weak and ephemeral. How well the totalitarian rulers know it. (…) To destroy or diminish the reality of the smaller areas of society, to abolish or restrict the range of cultural alternatives offered individuals by economic endeavor, religion, and kinship, is to destroy in time the roots of the will to resist despotism in its large forms.”

“Desires dictate our priorities, priorities shape our choices, and choices determine our actions.”

“Children in a family are like flowers in a bouquet: there's always one determined to face in an opposite direction from the way the arranger desires”

“The foundation of individual rights is the assumption that people have wants and needs and are authorities on what those wants and needs are. If people's stated desires were just some kind of erasable inscription or reprogrammable brainwashing, any atrocity could be justified.”

“Essential to life, is desiring the things that you need, than needing the things you desire.”