“In the Ebbinghaus curve, or forgetting curve, R stands for memory retention, s is the relative strength of memory and t is time. The power of a memory can be built through repetition, but it is the memory we are recalling when we speak, not the event. And stories are annealed in the telling, edited by turns each time they are recalled...People remember what they can live with more often than how they lived.”

“Memories are like that. They live between synapses and between the people who hold them. Memories, even epic ones, are perishable from their very formation even in people who don't soak their brains in mood-altering chemicals. There is only so much space on any one person's hard drive, and old memories are prone to replacement by newer ones.”

“We don’t constrain our mental powers when we store new long-term memories. We strengthen them. With each expansion of our memory comes an enlargement of our intelligence. The Web provides a convenient and compelling supplement to personal memory - but when we start using the Web as a substitute for personal memory, by bypassing the inner processes of consolidation, we risk emptying our minds of their riches.”

“To live (as I understand it) is to exist within a conception of time.But to remember is to vacate the very notion of time.Every memory, no matter how remote its subject, takes place 'Now,' at the moment it's called to the mind.The more something is recalled, the more the brain has a chance to refine the original experience.Because every memory is a re-creation, not a playback.”

“...our memory is enhanced by the emotion attending the event. The more intense the feelings the more accessible to the memory is the event. Few of us live lives so emotionally charged that we can truly, accurately retrieve all of it. ...Often only our crisis events are preserved with strong emotions. For our own survival we can't forget them, and then we too easily forget the good stuff.”

“Every memory no matter how remote its subject takes place "now " at the moment it's called up in the mind. The more something is recalled the more the brain has a chance to refine the original experience because every memory is a re-creation not a playback.”

“For the sense of smell, almost more than any other, has the power to recall memories and it's a pity we use it so little.”