“There is no such thing as a social crack user.”

“I've tried everything. I can say to you with confidence, I know a fair amount about LSD. I've never been a social user of any of these things, but my curiosity has carried me into a lot of interesting areas. ”

“You’re not user-friendly. You’re too needy. You have no social currency. You’re a freak. Without a normative side, you can’t get in. That’s it. Sorry.”

“Crack had a social logic to it, a specific kind of reasoning that drew from a vast well of common experience for its symbolic resonance. Crack stood for pain and power, chaos and order, the truth behind the lie. Crack was a sociolegal logic grounded in blood.”

“To build a software that your users understand, capture the language of that users in a class diagram.”

“If you work closely with your users, sharing their expectations and communicating what you're doing, then there will be few surprises when the project gets delivered. This is a BAD THING. Try to surprise your users. Not scare them, mind you, but /delight/ them.”