“This is apparently a little promotional ¶ where we’re supposed to explain “how and why we came to” the subject of our GD series book (the stuff in quotations is the editor’s words). The overall idea is to humanize the series and make the books and their subjects seem warmer and more accessible. So that people will be more apt to buy the books. I’m pretty sure this is how it works. The obvious objection to such promotional ¶s is that, if the books are any good at all, then the writers’ interest and investment in their subjects will be so resoundingly obvious in the texts themselves that these little pseudo-intimate Why I Cared Enough About Transfinite Math and Where It Came From to Spend a Year Writing a Book About It blurblets are unnecessary; whereas, if the books aren’t any good, it’s hard to see how my telling somebody that as a child I used to cook up what amounted to simplistic versions of Zeno’s Dichotomy and ruminate on them until I literally made myself sick, or that I once almost flunked a basic calc course and have seethed with dislike for conventional higher-math education ever since, or that the ontology and grammar of abstractions have always struck me as one of the most breathtaking problems in human consciousness—how any such stuff will help. The logic of this objection seems airtight to me. In fact, the only way the objection doesn’t apply is if these ¶s are really nothing more than disguised ad copy, in which case I don’t see why anyone reading them should even necessarily believe that the books’ authors actually wrote them—I mean, maybe somebody in the ad-copy department wrote them and all we did was sort of sign off on them. There’d be a kind of twisted integrity about that, though—at least no one would be pretending to pretend.”

“Books are essential to me. I cannot live without them, because I cannot live without reading.But, Arry has just said to me, you can always borrow them so why buy them?I don't buy books just to collect them. I'm not a collector. I'm not interested in them as objects that might be valuable one day, regardless of what they are about, nor do I want to own every book ever written by one particular author or on one particular subject. I buy them because I want to read them, and I keep them because I've read them.I can't afford to buy all the ones I'd like to, so I have to borrow quite a few, and this has taught me something about myself, which I haven't heard anyone else admit. When I've read a book which I really like, a book which MATTERS, I feel it belongs to me. I mean, the book itself, the copy I've read. It's as if I pour myself onto the pages as I read them, all my thoughts and emotions, so that by the time I've finished that copy holds inside it the essence of my reading.A borrowed book has to be returned, so I lose this essence of myself when I give it back. Besides which, a borrowed book has inside it something of everyone else who's read it. They've fingered it and pawed over it, breathed on it, done heaven knows what else as well as read it. And knowing this spoils my reading. The other readers get in my way. I can feel their presence on the cover and on the pages. They even make it smell differently from my own books. In fact, to my mind they've polluted the book and everything in it. That is also why I never buy second-hand books.”

“When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true.And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.”

“I learned a lot, when I was a child, from novels and stories, even fairytales have some point to them--the good ones. The thing that impressed me most forcibly was this: the villains went to work with their brains and always accomplished something. To be sure they were "foiled" in the end, but that was by some special interposition of Providence, not by any equal exertion of intellect on the part of the good people. The heroes and middle ones were mostly very stupid. If bad things happened, they practised patience, endurance, resignation, and similar virtues; if good things happened they practised modesty and magnanimity and virtues like that, but it never seemed to occur to any of them to make things move their way. Whatever the villains planned for them to do, they did, like sheep. The same old combinations of circumstances would be worked off on them in book after book--and they always tumbled.It used to worry me as a discord worries a musician. Hadn't they ever read anything? Couldn't they learn anything from what they read--ever? It appeared not. And it seemed to me, even as a very little child, that what we wanted was good people with brains, not just negative, passive, good people, but positive, active ones, who gave their minds to it."A good villain. That's what we need!" I said to myself. "Why don't they write about them? Aren't there ever any?"I never found any in all my beloved story books, or in real life. And gradually, I made up my mind to be one.”

“I thought to myself, 'why not write a bestseller?' In the first place, more people buy them and more people read them. You make more money and it doesn’t take any more time to write a bestseller than it does to write a book nobody buys.”

“He would talk to them of stories and books, and explain to them how stories wanted to be told and books wanted to be read, and how everything that they ever needed to know about life and the land of which he wrote, or about any land or realm that they could imagine, was contained in books. And some of the children understood, and some did not.”