“You teach the reader that he’s way smarter than he thought he was. I think one of the insidious lessons about TV is the meta-lesson that you’re dumb. This is all you can do. This is easy, and you’re the sort of person who really just wants to sit in a chair and have it easy. When in fact there are parts of us, in a way, that are a lot more ambitious than that. And what we need… is seriously engaged art that can teach again that we’re smart. And that’s the stuff that TV and movies — although they’re great at certain things — cannot give us. But that have to create the motivations for us to want to do the extra work, to get those other kinds of art… Which is tricky, because you want to seduce the reader, but you don’t want to pander or manipulate them. I mean, a good book teaches the reader how to read it.”

“David Foster Wallace: I think one of the insidious lessons about TV is the meta-lesson that you’re dumb. This is all you can do. This is easy, and you’re the sort of person who really just wants to sit in a chair and have it easy. When in fact there are parts of us, in a way, that are a lot more ambitious than that. And what we need, I think—and I’m not saying I’m the person to do it. But I think what we need is seriously engaged art, that can teach again that we’re smart. And that there’s stuff that TV and movies—although they’re great at certain things—cannot give us.”

“People do amazing things for love. Books are full of wonderful stories about this kind of stuff, and stories aren’t just fantasies, you know. They’re so much a part of the people who write them that they practically teach their readers invaluable lessons about life.”

“When you want to teach children to think, you begin by treating them seriously when they are little, giving them responsibilities, talking to them candidly, providing privacy and solitude for them, and making them readers and thinkers of significant thoughts from the beginning. That’s if you want to teach them to think.”

“I tell my students that when you write, you should pretend you’re writing the best letter you ever wrote to the smartest friend you have. That way, you’ll never dumb things down. You won’t have to explain things that don’t need explaining. You’ll assume an intimacy and a natural shorthand, which is good because readers are smart and don’t wish to be condescended to. I think about the reader. I care about the reader. Not “audience.” Not “readership.” Just the reader.”

“We're all—especially those of us who are educated and have read a lot and have watched TV critically—in a very self-conscious and sort of worldly and sophisticated time, but also a time when we seem terribly afraid of other people's reactions to us and very desperate to control how people interpret us. Everyone is extremely conscious of manipulating how they come off in the media; they want to structure what they say so that the reader or audience will interpret it in the way that is most favorable to them. What's interesting to me is that this isn't all that new. This was the project of the Sophists in Athens, and this is what Socrates and Plato thought was so completely evil. The Sophists had this idea: Forget this idea of what's true or not—what you want to do is rhetoric; you want to be able to persuade the audience and have the audience think you're smart and cool. And Socrates and Plato, basically their whole idea is, "Bullshit. There is such a thing as truth, and it's not all just how to say what you say so that you get a good job or get laid, or whatever it is people think they want.”