“It’s a lot harder to pull your head up and ask why.”

“Ignore the real world“That would never work in the real world.” You hear it all the time when you tell people about a fresh idea.This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts alwayslose. The only things that win are what people already know and do, even if those things are flawed and inefficient.Scratch the surface and you’ll find these “real world” inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. Theyassume society isn’t ready for or capable of change.Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible.They’ll say you’re wasting your time.”

“You're better off with a kick-ass half than a half-assed whole.”

“When you yet to do 100% of what somebody wants, you need a perfect match, and it's pretty rare that you have a perfect match between what you thought people needed and what they actually need. If you try instead to do 80 percent of what they need, there's a pretty good chance you'll hit a sweet spot.”

“Don’t be insecure about aiming to be a small business. Anyone who runs a business that’s sustainable and profitable, whether it’s big or small, should be”

“The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.”

“Think about it this way: If you had to launch your business in two weeks, what would you cut out?”