“When we give our minds and our responsibility away, we give our lives away. If enough of us do it, we give the world away and that is precisely what we have been doing throughout known human history. This is why the few have always controlled the masses. The only difference today is that the few are now manipulating the entire planet because of the globalisation of business, banking and communications. The foundation of that control has always been the same : keep the people in ignorance, fear and at war with themselves,. Divide, rule and conquer while keeping the most important knowledge to yourself.”

“Whether they realized it or not, they were doubting possibility, and the unknown. They believed I would fail. And when we only believe what has been said before, what has been done before, we give our own power away. Possibility evaporates; potential melts and seeps away deep into the earth below us. We cut ourselves short by thinking this way. I have always felt that it is from what we believe that our lives are created, not the other way around.”

“I think that there is a terrible possibility now, in the World. We may not brush it away, we must look at it. It is possible that They will not die. That it is now within the state of Their art to go on forever - though we, of course, will keep dying as we always have. Death has been the source of Their power. It was easy enough for us to see that. If we are here once, only once, then clearly we are here to take what we can while we may. If They have taken much more, and taken not only from Earth but also from us - well, why begrudge Them, when they’re just as doomed to die as we are? All in the same boat, all under the same shadow … yes … yes. But is that really true? Or is it the best, and the most carefully propagated, of all Their lies, known and unknown?We have to carry on under the possibility that we die only because They want us to: because They need our terror for Their survival.”

“What we spend, we lose. What we keep will be left for others. What we give away will be ours forever.”

“Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.”

“Whenever we seek to avoid the responsibility for our own behavior, we do so by attempting to give that responsibility to some other individual or organization or entity. But this means we then give away our power to that entity.”