“Cohler advertised for summer interns, then sometimes told promising applicants when they came for an interview that Thefacebook was only hiring full-timers.”

“Jon Spiro had not hired Pex and Chips for their debating sills. In the job interview, they had only been set one task. A hundred applicants were handed a walnut and asked to smash it however they could. Only two succeeded. Pex had shouted at the walnut for a few minutes, then flattened it between his giant palms. Chips had opted for a more controversial method. He placed the walnut on the table, grabbed is interviewer by the ponytail, and used the man's forehead to smash the nut. Both men were hired on the spot. They quickly established themselves as Arno Blunt's most reliable leiutenants for in-house work. They were not allowed outside Chicago, as this could involve map reading, something Pex and Chips were not very good at.”

“The story of his downfall is soon told; for it came, as so often happens, just when he felt unusually full of high hopes, good resolutions, and dreams of a better life.”

“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.”

“You’re smart and witty. You’re so talented and really have an eye for advertising. Trust in that, and trust in the person who interviewed you today to see that about you.”

“The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to spend on advertising.”