“Facebook also has a fundamental characteristic that has proven key to its appeal in country after country—you only see friends there.”

“In Friendster's wake, a throng of social networking sites blossomed in San Francisco attempting to duplicate its appeal. Each tackled the idea of connecting people in a slightly different way. One was Tickle, a service which, on observing Friendster’s broad-based appeal, altered its own service, which had previously been based on self-administered quizzes and tests. Two of the other new social sites—LinkedIn and Tribe.net—were founded by friends of Abrams.”

“For users, Facebook Connect offers what could turn into a universal Internet log-in. Over 80,000 websites use it in some fashion, as of February 2010, and 60 million Facebook members are actively employing it.”

“I never wanted to run a company.To me a business is a good vehicle for getting stuff done. Mark Zuckerberg in The Facebook Effect written by David Kirkpatrick”

“Mark has the most long-term perspective I’ve ever seen. This guy is uber uber uber on the long-term view.”

“By early 2004 Tickle had become the second-largest social network after Friendster, with two million members actively connected to others and exchanging messages.”

“Cohler advertised for summer interns, then sometimes told promising applicants when they came for an interview that Thefacebook was only hiring full-timers.”