“If you see lots of shark attacks in the news, you think, 'Gosh, sharks are out of control.' What you should think is 'Gosh, the news loves to cover shark attacks.”

“If someone you know gets sick from taking a flu shot, you will be less likely to get one even if it is statistically safe. In fact, if you see a story on the news about someone dying from the flu shot, that one isolated case could me enough to keep you away from the vaccine forever. On the other hand, if you hear a news story about how eating sausage leads to anal cancer, you will be skeptical, because it has never happened to anyone you know, and sausage, after all, is delicious. The tendency to react more rapidly and to a greater degree when considering information you are familiar with is called the availability heuristic.”

“If you are thinking about buying a particular make of new car, you suddenly see people driving that car all over the roads. If you just ended a longtime relationship, every song you hear seems to be written about love. If you are having a baby, you start to see babies everywhere. Confirmation bias is seeing the world through a filter.”

“I think I can say with confidence that it’s a lot funnier if you haven’t actually been attacked by a shark.”

“To be sure, you would like to live in a world where people in white hats bring people in black hats to justice, but you don't.Don't let this discourage you, though. You can accept that life is unfair and still relish it. You aren't in total control of your life, but there is a nice big chunk of your life over which you have complete authority--beat that part to a pulp. Just remember the unfair nature of the world, the randomness of birthright, means people often suffer adversity and enjoy opulence through no effort of their own. If you think the world is just and fair, people who need help may never get it. Realize that even though we are all responsible for our actions, the blame for evil acts rests on the perpetrator and never the victim. No one deserves to be raped or bullied, robbed or murdered. To make the world more just and fair, you have to make it harder for evil to thrive, and you can't do this just by reducing the number of its potential targets.”

“To escape consumerism and conformity, you must turn your back and ignore the mainstream culture. The shackles when then fall away, the machines will grind to a halt, the filters will dissolve, and you will see the world for what it really is. The illusory nature of existence will end and we will all, finally, be real.”

“It is the result of thinking, not the process if thinking, that occurs spontaneously in consciousness.”