“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”

“Si te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante.”

“Where people aren’t having any fun, they seldom produce good work.”

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”