“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“Self publishing' is not as easy as it is portrayed! When you think you have finished your book, proof read, proof read again, and again, and again. Don't believe it is ready until you have a hard copy proofed!”

“You are reading a bold and universal headline which says ,’I am here, I am here, I am here.”

“The headline read, Man Saves Child From Burning House, and I just have to ask: Why did that kid want to burn down the house?”

“If you have thirty dollars and rent is eighty, there’s no point in saving any of it. Drink till you’re drunk and pay for a ride home. You might as well enjoy your trip to the bottom. It’s when you’ve got eighty-seven dollars and the rent’s eighty that you need to save.”

“Thank you for sending me a copy of your book. I'll waste no time reading it.”