“The consumer isn't a moron. She is your wife.”

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”

“Si te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante.”

“Where people aren’t having any fun, they seldom produce good work.”