“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

“What you say in advertising is more important than how you say it.”

“The consumer isn't a moron. She is your wife.”

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”

“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”