“What you say in advertising is more important than how you say it.”
“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”
“Length isn’t as important as what you say and how you say it.”
“Interruption is basically a self serving and egotistical at. It blatantly states What I have to say is more important than what you have to say.”
“Then what he said and how he said it won't be important any more. What will be important are all the things you never got to say.”
“A book is less important for what it says than for what it makes you think.”