“Always mystify, torture, mislead, and surprise the audience as much as possible.”

“mystify, mislead, and surprise the enemy”

“Always make the audience suffer as much as possible.”

“Always mystify, mislead, and surprise the enemy, if possible; and when you strike and overcome him, never let up in the pursuit so long as your men have strength to follow; for an army routed, if hotly pursued, becomes panic-stricken, and can then be destroyed by half their number. The other rule is, never fight against heavy odds, if by any possible maneuvering you can hurl your own force on only a part, and that the weakest part, of your enemy and crush it. Such tactics will win every time, and a small army may thus destroy a large one in detail, and repeated victory will make it invincible.”

“Do you always try to upset the world as much as possible?" Clare asked.He gave her a surprised look. "Of course. Otherwise how does anything change?”

“Stories are always true... it's the facts that mislead.”