“Principles of design:1. Use both knowledge in the world and knowledge in the head.2. Simplify the structure of tasks.3. Make things visible: bridge gulfs between Execution and Evaluation.4. Get the mappings right.5. Exploit the power of constraints.6. Design for error.7. When all else fails, standardize.”

Donald A. Norman

Donald A. Norman - “Principles of design:1. Use both...” 1

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