“I believe that this corporate machinery of scripted programs, comprehension worksheets (reproducibles, handouts, printables, whatever you want to call them), computer-based incentive packages, and test practice curriculum facilitates a solid bottom-line for the companies that sell them, and give schools proof they can point to that they are using every available resource to teach reading, but these efforts are doomed to fail a large number of students because they leave out the most important factor. When you take a forklift and shovel off the programs, underneath it all is a child reading a book.”

“What do teachers and curriculum directors mean by 'value' reading? A look at the practice of most schools suggests that when a school 'values' reading what it really means is that the school intensely focuses on raising state-mandated reading test scores- the kind of reading our students will rarely, if ever, do in adulthood.”

“When you have done some programming then you'll know how satisfying it can be to use a program that you made yourself, one that does exactly what you want it to do. Creating a Sugar Activity takes that enjoyment to the next level. A useful Sugar Activity can be translated by volunteers into every language, be downloaded hundreds of times a week and used every day by students all over the world.”

“People are like books, and the world is like a library. Some believe that it is important to be known with the most possible people, and have what we call superficial relationships with mass amounts of people. If you go in a library it's not important to see the cover of the most possible books, what you will learn if to get out a pair of interesting books and take a good amount of time to read them. Those who want to know the most possible only see the cover of many books, maybe they get as far as a few pages through the books, but they never get to read some of them. So there is actually no point in finding the books in the 1st place.”

“Crash programs fail because they are based on the theory that, with nine women pregnant, you can get a baby a month.”

“I for one believe that if you give people a thorough understanding of what confronts them and the basic causes that produce it, they'll create their own program, and when the people create a program, you get action.”