“People don't need enormous cars; they need admiration and respect. They don't need a constant stream of new clothes; they need to feel that others consider them to be attractive, and they need excitement and variety and beauty. People don't need electronic entertainment; they need something interesting to occupy their minds and emotions. And so forth. Trying to fill real but nonmaterial needs-for identity, community, self-esteem, challenge, love, joy-with material things is to set up an unquenchable appetite for false solutions to never-satisfied longings. A society that allows itself to admit and articulate its nonmaterial human needs, and to find nonmaterial ways to satisfy them, world require much lower material and energy throughputs and would provide much higher levels of human fulfillment.”

“We see no reason why a sustainable world needs to leave anyone living in poverty. Quite the contrary, we think such a world would have to provide material security to all its people.”

“We don't think a sustainable society need be stagnant, boring, uniform, or rigid. It need not be, and probably could not be, centrally controlled or authoritarian. It could be a world that has the time, the resources, and the will to correct its mistakes, to innovate, to preserve the fertility of its planetary ecosystems. It could focus on mindfully increasing quality of life rather than on mindlessly expanding material consumption and the physical capital stock.”

“You can never get enough of what you don't need, because what you don't need won't satisfy you.”

“Exploiting people's emotions of fear, envy and anxiety is not hope, it's not change, it's partisanship. We don't need partisanship. We don't need demagoguery, we need solutions.”

“The difference between a sustainable society and a present-day economic recession is like the difference between stopping and automobile purposefully with the brakes versus stopping it by crashing into a brick wall. When the present economy overshoots, it turns around too quickly and unexpectedly for people and enterprises to retrain, relocate, and readjust. A deliberate transition to sustainability would take place slowly enough, and with enough forewarning, to that people and businesses could find their places in the new economy.”

“Our capacity to draw happiness from aesthetic objects or material goods in fact seems critically dependent on our first satisfying a more important range of emotional or psychological needs, among them the need for understanding, for love, expression and respect.”