“The difference between a sustainable society and a present-day economic recession is like the difference between stopping and automobile purposefully with the brakes versus stopping it by crashing into a brick wall. When the present economy overshoots, it turns around too quickly and unexpectedly for people and enterprises to retrain, relocate, and readjust. A deliberate transition to sustainability would take place slowly enough, and with enough forewarning, to that people and businesses could find their places in the new economy.”

“One of the strangest assumptions of present-day mental models is the idea that world of moderation must be a world of strict, centralized government control. For a sustainable economy, that kind of control is not possible, desirable, or necessary.”

“We see no reason why a sustainable world needs to leave anyone living in poverty. Quite the contrary, we think such a world would have to provide material security to all its people.”

“But rules for sustainability, like every workable social rule, would be put into place not to destroy freedoms, but to create freedoms or to protect them. A ban on bank robbing inhibits the freedom of the thief in order to assure that everyone else has the freedom to deposit and withdraw money safely. A ban on overuse of a renewable resource or on the generation of a dangerous pollutant protects vital freedoms in a similar way.”

“Sustainability is a new idea to many people, and many find it hard to understand. But all over the world there are people who have entered into the exercise of imagining and bringing into being a sustainable world. They see it as a world to move toward not reluctantly, but joyfully, not with a sense of sacrifice, but a sense of adventure. A sustainable world could be very much better than the one we live in today.”

“People don't need enormous cars; they need admiration and respect. They don't need a constant stream of new clothes; they need to feel that others consider them to be attractive, and they need excitement and variety and beauty. People don't need electronic entertainment; they need something interesting to occupy their minds and emotions. And so forth. Trying to fill real but nonmaterial needs-for identity, community, self-esteem, challenge, love, joy-with material things is to set up an unquenchable appetite for false solutions to never-satisfied longings. A society that allows itself to admit and articulate its nonmaterial human needs, and to find nonmaterial ways to satisfy them, world require much lower material and energy throughputs and would provide much higher levels of human fulfillment.”

“We can't impose our will on a system. We can listen to what the system tells us, and discover how its properties and our values can work together to bring forth something much better than could ever be produced by our will alone.”