“He didn't know why he had become president of the galaxy, except that it seemed a fun thing to be.”

“It was just that he was fun in such an exhausting way because, being in advertising, he always wanted you to know how much fun he was having and where he had got his jacket from.”

“You just come along with me and have a good time. The Galaxy's a fun place. You'll need to have this fish in your ear.”

“The available worlds looked pretty grim. They had little to offer him because he had little to offer them. He had been extremely chastened to realize that although he originally came from a world which had cars and computers and ballet and Armagnac, he didn't, by himself, know how any of it worked. He couldn't do it. Left to his own devices he couldn't build a toaster. He could just about make a sandwich and that was it.”

“He sniggered.He didn't like to think of himself as the sort of person who giggled or sniggered, but he had to admit that he had been giggling and sniggering almost continuously for well over half an hour now.”

“Goosnargh," said Ford Prefect, which was a special Betelgeusian word he used when he knew he should say something but didn't know what it should be.”

“Just supposing," he said, "just supposing" --he didn't know what was coming next, so he thought he'd just sit back and listen--"that there was some extraordinary way in which you were very important to me, and that, though you didn't know it, I was very important to you, but it all went for nothing because we only had five miles and I was a stupid idiot at knowing how to say something very important to someone I've only just met and not crash into lorries a the same time, what would you say..." He paused, helplessly, and looked at her."I should do.”