“It startled him even more when just after he was awarded the Galactic Institute's Prize for Extreme Cleverness he got lynched by a rampaging mob of respectable physicists who had finally realized that the one thing they really couldn't stand was a smartass.”

“The available worlds looked pretty grim. They had little to offer him because he had little to offer them. He had been extremely chastened to realize that although he originally came from a world which had cars and computers and ballet and Armagnac, he didn't, by himself, know how any of it worked. He couldn't do it. Left to his own devices he couldn't build a toaster. He could just about make a sandwich and that was it.”

“One of the major difficulties Trillian experienced in her relationship with Zaphod was learning to distinguish between him pretending to be stupid just to get people off their guard, pretending to be stupid because he couldn't be bothered to think and wanted someone else to do it for him, pretending to be outrageously stupid to hide the fact that he actually didn’t understand what was going on, and really being genuinely stupid. He was renowned for being amazingly clever and quite clearly was so—but not all the time, which obviously worried him, hence, the act. He preferred people to be puzzled rather than contemptuous.”

“Many respectable physicists said that they weren't going to stand for this -- partly because it was a debasement of science, but mostly because they didn't get invited to those sort of parties.”

“As soon as Mr. Prosser realized that he was substantially the loser after all, it was as if a weight lifted itself off his shoulders: this was more like the world as he knew it.”

“To Trin Tragula's horror, the shock completely annihilated her brain; but to his satisfaction he realized that he had proved conclusively that if life is going to exist in a Universe of this size, then the one thing it cannot afford to have is a sense of proportion.”

“It was just that he was fun in such an exhausting way because, being in advertising, he always wanted you to know how much fun he was having and where he had got his jacket from.”