“Much to his annoyance, a thought popped into his mind. It was very clear and very distinct, and he had now come to recognize these thoughts for what they were. His instinct was to resist them.”

“There was no way his imagination could feel the impact of the whole Earth having gone, it was too big. He prodded his feelings by thinking that his parent and his sister had gone. No reaction.He thought of all the people he had been close to. No reaction. Then he thought of a complete stranger he had been standing behind in the queue at the supermarket two days before and felt a sudden stab: the supermarket was gone, everyone in it was gone! Nelson’s Column had gone! and there would be no outcry, because there was no one left to make an outcry! From now on Nelson’s Column only existed in his mind. England only existed in his mind. A wave of claustrophobia closed in on him.He tried again: America, he thought, has gone. He couldn’t grasp it, He decided to start smaller again. New York has gone. No reaction. He’d never seriously believed it existed anyway. The dollar, he thought, has sunk for ever. Slight tremor there. Every “Bogart” movie has been wiped, he said to himself, and that gave him a nasty knock. McDonald’s, he thought. There is no longer any such thing as a McDonald’s hamburger.He passed out.”

“It is worth repeating at this point the theories that Ford had come up with, on his first encounter with human beings, to account for their peculiar habit of continually stating and restating the very very obvious, as in "It's a nice day," or "You're very tall," or "So this is it, we're going to die."His first theory was that if human beings didn't keep exercising their lips, their mouths probably shriveled up.After a few months of observation he had come up with a second theory, which was this--"If human beings don't keep exercising their lips, their brains start working.”

“What's the problem Earthman?" said Zaphod, now transferring his attention to the animal's enormous rump."I just don't want to eat an animal that's standing here inviting me to," said Arthur, "it's heartless.""Better than eating an animal that doesn't want to be eaten," said Zaphod."That's not the point," Arthur protested. Then he thought about it for a moment. "Alright," he said, "maybe it is the point. I don't care, I'm not going to think about it now. I'll just ... er ..."The Universe raged about him in its death throes."I think I'll just have a green salad," he muttered."May I urge you to consider my liver?" asked the animal, "it must be very rich and tender by now, I've been force-feeding myself for months.""A green salad," said Arthur emphatically."A green salad?" said the animal, rolling his eyes disapprovingly at Arthur."Are you going to tell me," said Arthur, "that I shouldn't have green salad?""Well," said the animal, "I know many vegetables that are very clear on that point. Which is why it was eventually decided to cut through the whole tangled problem and breed an animal that actually wanted to be eaten and was capable of saying so clearly and distinctly. And here I am."It managed a very slight bow."Glass of water please," said Arthur.”

“Just supposing," he said, "just supposing" --he didn't know what was coming next, so he thought he'd just sit back and listen--"that there was some extraordinary way in which you were very important to me, and that, though you didn't know it, I was very important to you, but it all went for nothing because we only had five miles and I was a stupid idiot at knowing how to say something very important to someone I've only just met and not crash into lorries a the same time, what would you say..." He paused, helplessly, and looked at her."I should do.”

“He felt a spasm of excitement because he knew instinctively who it was, or at least knew who it was he wanted it to be, and once you know what it is you want to be true, instinct is a very useful device for enabling you to know that it is.”

“It is a rare mind indeed that can render the hitherto non-existent blindingly obvious. The cry 'I could have thought of that' is a very popular and misleading one, for the fact is that they didn't, and a very significant and revealing fact it is too.”