“The History of every major Galactic Civilization tends to pass through three distinct and recognizable phases, those of Survival, Inquiry and Sophistication, otherwise known as the How, Why, and Where phases. For instance, the first phase is characterized by the question 'How can we eat?' the second by the question 'Why do we eat?' and the third by the question 'Where shall we have lunch?”

“Why?' is always the most difficult question to answer. You know where you are when someone asks you 'What's the time?' or 'When was the battle of 1066?' or 'How do these seatbelts work that go tight when you slam the brakes on, Daddy?' The answers are easy and are, respectively, 'Seven-thirty in the evening,' 'Ten-fifteen in the morning,' and 'Don't ask stupid questions.”

“Why' is the only question that bothers people enough to have an entire letter of the alphabet named after it.The alphabet does not go 'A B C D What? When? How?' but it does go 'V W X Why? Z.”

“Zaphod left the controls for Ford to figure out, and lurched over to Arthur."Look, Earthman," he said angrily, "you've got a job to do, right? The Question to the Ultimate Answer, right?""What, that thing?" said Arthur, "I thought we'd forgotten about that.""Not me, baby. Like the mice said, it's worth a lot of money in the right quarters. And it's all locked up in that head thing of yours.""Yes but ...""But nothing! Think about it. The Meaning of Life! We get our fingers on that we can hold every shrink in the Galaxy up to ransom, and that's worth a bundle. I owe mine a mint."Arthur took a deep breath without much enthusiasm."Alright," he said, "but where do we start? How should I know? They say the Ultimate Answer or whatever is Forty-two, how am I supposed to know what the question is? It could be anything. I mean, what's six times seven?"Zaphod looked at him hard for a moment. Then his eyes blazed with excitement."Forty-two!" he cried.Arthur wiped his palm across his forehead."Yes," he said patiently, "I know that."Zaphod's faces fell."I'm just saying that the question could be anything at all," said Arthur, "and I don't see how I am meant to know.”

“Curiously enough, the only thing that went through the mind of the bowl of petunias as it fell was Oh no, not again. Many people have speculated that if we knew exactly why the bowl of petunias had thought that we would know a lot more about the nature of the Universe than we do now.”

“The Book: Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, 'Oh no, not again.' Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.”

“First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.”