“We can't win against obsession. They care, we don't. They win.”
“We're not obsessed by anything, you see," insisted Ford."...""And that's the deciding factor. We can't win against obsession. They care, we don't. They win.""I care about lots of things," said Slartibartfast, his voice trembling partly with annoyance, but partly also with uncertainty."Such as?""Well," said the old man, "life, the Universe. Everything, really. Fjords.""Would you die for them?""Fjords?" blinked Slartibartfast in surprise. "No.""Well then.""Wouldn't see the point, to be honest.”
“Even if we can't win, even if we can't fight, we have to stand.”
“We cannot fight against truth and expect to win.”
“We are winning the war against Satan, and the future has never looked brighter.”
“We are not here to pursue winning. We are here to build habits that always WINS!”