“We can't win against obsession. They care, we don't. They win.”

“We're not obsessed by anything, you see," insisted Ford."...""And that's the deciding factor. We can't win against obsession. They care, we don't. They win.""I care about lots of things," said Slartibartfast, his voice trembling partly with annoyance, but partly also with uncertainty."Such as?""Well," said the old man, "life, the Universe. Everything, really. Fjords.""Would you die for them?""Fjords?" blinked Slartibartfast in surprise. "No.""Well then.""Wouldn't see the point, to be honest.”

“Rule Six: The winning team shall be the first team that wins.”

“But unless we determine to take action,' said the old man querulously, as if struggling against something deeply insouciant in his nature, 'then we shall all be destroyed, we shall all die. Surely we care about that?' 'Not enough to want to get killed over it,' said Ford.”

“We notice things that don't work. We don't notice things that do. We notice computers, we don't notice pennies. We notice e-book readers, we don't notice books.”

“Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning.”

“We are now cruising at a level of two to the power of twenty-five thousand to one against and falling, and we will be restoring normality just as soon as we are sure what is normal anyway.”