“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers.”

“you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.”

“Design is not really a way for me to express myself. Design is a product that we produce for a client.”

“When any new language design project is nearing completion, there is always a mad rush to get new features added before standardization. The rush is mad indeed, because it leads into a trap from which there is no escape. A feature which is omitted can always be added later, when its design and its implications are well understood. A feature which is included before it is fully understood can never be removed later.”

“Combinatory play seems to be the essential feature in productive thought.”